Distributor
You run a beat with vans or delivery boys and service retail counters directly. This is our core appointment and where most of the support goes.
Who we are appointing
Pick the one that sounds like you.
These are the options in the dropdown on the form below. You do not have to decide perfectly — the trade team sorts it out on the call.
Super stockist
You hold stock for a district or cluster and supply the distributors under you. Best fit if you already run depot-level logistics.
Wholesaler
You supply from a mandi or wholesale market on a cash-and-carry basis. Volume-led terms, lighter on servicing obligations.
Retailer or kirana store
You want MV on your own rack. Start with a single trial case — no distributor commitment, no minimum beyond that.
Chains and supermarkets
Listing terms, planogram support and a promo calendar for modern trade. We handle the paperwork your buying team asks for.
Institutional and export
Hostels, canteens, catering, cloud kitchens buying in bulk, and importers in markets where Indian noodles already move.
If you distribute
What an MV appointment actually gives you.
Trade margin
Landed cost, distributor margin and retailer margin are laid out on one sheet. No hidden deductions, and the scheme sits on top of the margin instead of replacing it.
Defined territory
Your area is written into the appointment letter. We do not appoint a second partner inside it while you are servicing it properly.
Small first order
You are not asked to block lakhs of rupees to test a new brand. Start with a trial quantity, see the rotation in your own market, then scale.
Launch support
Point-of-sale material for your counters, an introductory scheme for the first cycle, and creatives you can forward on WhatsApp to your own retailer groups.
Supply commitment
A committed dispatch date on every confirmed order, with invoice, e-way bill and batch details in order so your inward is clean.
Claims settled honestly
Damage, near-expiry and scheme claims are settled against a written policy, not on mood. You will know the rules before you place the first order.
What we look for
You are a good fit if most of this sounds like you.
None of it is a hard rule. If you are new to distribution but you know your market, say so on the form — we still want the conversation.
- A GST registration in the name of your firm
- A godown or clean dry storage space for food stock
- A delivery arrangement — own van, tempo, or a reliable third party
- Working relationships with kirana and general trade counters
- Working capital to hold a running month of stock
- Willingness to push a new brand for the first two cycles
Documents to keep ready
GST certificate, PAN of the firm, FSSAI registration or licence for trading in food, a cancelled cheque, and address proof of the godown. Nothing beyond what any FMCG principal asks for.
If you run a shop
Three reasons a shopkeeper gives it a hook.
You do not need to be a distributor to stock MV. Fill the same form, pick retailer, and we connect you to the nearest supply point.
Better margin per pack
A new brand has to pay you more than the leader does to earn the space. We have priced MV knowing exactly that.
Start with one case
No large commitment. Take a trial case, see how fast it moves at your counter, then decide your regular quantity.
Free display material
Posters, danglers and shelf strips so the pack gets noticed instead of sitting behind someone else's stock.
Where we already have a distributor
We pass your details to the appointed distributor for your area and their van covers your counter on its regular beat.
Where we do not, yet
We supply you directly for the first cycle and keep you posted when a distributor is appointed. If you want that role yourself, say so on the form.
Support that continues after the first order
Where most new brands stop, and where we do not.
| Stage | What we do | What you do |
|---|---|---|
| Before appointment | Share price list, margin sheet, sample pack and territory position. | Tell us your reach honestly and check the product yourself. |
| Launch month | Introductory scheme, point-of-sale kit, and joint market working on your beat. | Open the counters and place opening stock at retail. |
| Month 2 and 3 | Review of counter-wise offtake, replacement of slow stock, focused schemes where needed. | Share secondary sales data so we can see what is really moving. |
| Ongoing | Regular schemes, new SKU first refusal, and a named person for claims. | Keep the beat regular and orders planned instead of last minute. |
Questions we get on the first call
Answered here so the call can be about your market instead.
How much money do I need to start?
Less than most principals ask for. We would rather you start with a trial quantity, watch the rotation for a cycle, and then decide your stocking level. The exact opening order value comes with your price circular.
What margin do I make?
Distributor and retailer margins are both defined in writing on the price sheet, along with the current scheme. We share it on the first call — it is not something we hold back until you commit.
Will you appoint someone else in my area?
Not while you are servicing the territory as agreed. Your area is written into the appointment letter. If a market is large enough to need a second partner, that gets discussed with you first.
I only have one shop. Can I still order?
Yes. Pick retailer on the form. If a distributor already covers your area we route you to them, and if not, we supply you directly for the first cycle.
What if stock does not sell?
Talk to us early instead of at expiry. We work on scheme support, counter-level replacement and a rotation plan. Our written claims policy tells you exactly what is covered before you order.
Do you supply outside India?
We take export enquiries. Choose export buyer on the form and mention the destination market so we can check labelling and documentation requirements.
Trade enquiry
Send it once. We call within a working day.
Distributor, wholesaler or single shop — same form. The dropdown tells us which.