The trade comes first
Consumers discover a brand because a distributor and a shopkeeper decided to back it. We build the terms for those two people before we spend anything on advertising.
Why we started with noodles
Instant noodles is one of the few categories where a new brand can still get a fair hearing at the counter. The consumer is willing to try something new at fifteen rupees. The shopkeeper will give you a hook if the margin is right and the stock keeps moving. And the trade is openly looking for an alternative that pays better than the national brands do.
So we built MV around that one idea: make a pack good enough that the consumer comes back, and price it so that everyone between our factory and that consumer actually earns something. It is not a complicated thesis. It is just one that most companies stop honouring once they get big.
What MV stands for
The pack says "made with trust since day 1". We put that on the front knowing that on day 1 nobody has any reason to trust a new brand. It is a commitment to how we intend to behave with the trade: honest weights, honest margins, honest dispatch dates, and honest answers when something goes wrong.
MV also has a second promise on it — the real teast — and that one belongs to the consumer. Springy noodles, a masala that tastes like it was made for an Indian kitchen, and no compromise on the mix to save a rupee.
Team, office or plant photo1000 x 1200 px
How we work
Four things we hold ourselves to.
No shortcuts on food safety
Licensed manufacturing, documented batches, and label declarations exactly as the FSS rules require. This is the one area where cost saving is not a conversation.
Grow market by market
We would rather have ten distributors whose stock is rotating than a hundred whose godowns are full. Depth before spread, always.
Answer the phone
Small company, real people. When you call about a claim or a dispatch, you speak to someone who can actually decide something.
Where we are
Based in Greater Noida, supplying across India.
Our office sits in the Delhi NCR industrial belt, which puts us within a day of most of North India and on a straightforward line to the rest of the country.
Head office
Greater Noida, Uttar Pradesh, India
Manufacturing
Produced at an FSSAI licensed facility under our quality specification. Licence details are printed on every pack.
Coverage
Appointments are open across India, with the first markets being opened in Delhi NCR and Uttar Pradesh.
Build the market with us while it is still early.
The best territories go to the partners who move first. Tell us which one you want.